There are people who know way more than I do, and I'm no Jeff Bezos.
There's no ROI on this.
It's not a good use of my time.
I'm not sure how comfortable I'll be with everyone knowing this much about me.
It's not good enough to put my name on.
Some of the opinions I hold are the kind that used to end careers.
I'm scared of the vulnerability it'll expose me to.
People will think I'm cringe.
I eventually decided I'd just publish one small post on my personal profile. A test run. See what happens.
And you know what happened?
Nobody had explained to me how the algorithm worked, so that post reached half a million people.
And the thing about half a million people is that they won't all have one opinion.
So they praised me, and they crucified me, and other dramatic descriptions that people only use when they're talking about content creation or the French Revolution.
And that post, like the hundreds I published after it, opened me up to opportunities I could only have dreamed of before:
The sharpest talents in my industry came knocking to work with me.
Senior leaders in tech wanted to grab coffee.
I signed clients, got invited on podcasts, and landed panels and speaking gigs.
And the most important lesson I only understood in hindsight is that even if your professional direction isn't 100% dialed in yet, one of the most valuable things you can do is document your journey along the way.
You don't have to be a millionaire, a professor, or Oprah. As long as you write authentically and share how you crushed it or how you fell flat on your face, people will get value out of it.
Within a few months, you'll have a community of people who are emotionally invested in your journey.
That's worth more than any ad budget. It can open doors you didn't know existed. And it can connect you with exactly the right people to help you take the next step.
Save yourself from my list of excuses. Go crush it 💜